How many cold emails can I send a day is probably the first question that pops up in every SDR’s mind. Here’s the answer 👇
You can send 50 cold emails per day per email address.
The more accurate answer would be as many as you want, depending on your ESP and how old the sender’s address is.
Let’s get into it in detail.
The recommended number is 50 cold emails (max) per day per email address.
This is when you’re sending bulk emails. If you’re sending less than 1000 cold emails per day, go to ESPs and Sendling Limits section.
Cold emailing is a tricky business and the key to success is scaling.
The average cold email response rate is 8.5%, which means for every 100 emails sent only 8 or 9 may get a reply. To sustain a business via cold emails, you must send around 1000 emails or more daily.
This is where you need to think about deliverability and domain reputation.
“Email deliverability is the ability for emails reaching the recipient's inbox.”
“Domain reputation is a score assigned by ESPs that indicates how reliable a domain is for sending emails.”
Sending mass emails from a single email address affects deliverability rates and domain reputation because your activity seems unnatural to the ESPs of your recipients.
This results in
❌ High spam & bounce rates
❌ Zero clicks
❌ Low open & reply rates
❌ Blacklisted by email servers
This is why it’s recommended to buy secondary domains and divide your email load.
Secondary domains are additional or related domain names acquired by a business/individual to complement their primary domain.
They help you divide your email sending volume, so your primary domain doesn’t get overused or end up getting flagged or blacklisted.
It’s advised to avoid using primary domain to send bulk cold emails.
Here’s how to divide your email volume using secondary domains:
Create 3 sender’s address per secondary domain to send 50 emails per sender’s address.
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And so on.
If you’re sending less than 1000 emails per day, your existing email addresses would. You can divide the email volume into 3 to 4 sender’s addresses, depending on their age and ESP.
Here’s a list of popular ESPs and their sending limits. Keep your daily sending volume within the limit.
Free account: 500 emails per day.
Google Workspace (Business): 2,000 emails per day.
Free account: 300 emails per day.
Microsoft 365 (Paid plans): up to 500,000 per day.
Free account: 500 emails per day.
Business account: No official limit, but usage is based on internal rules.
Free account: 50 emails per day.
Paid (Business): 250-2,000 emails per day (depending on plan).
Free account: 150 emails per day.
Paid account: Up to 1,000 emails per day.
If you're planning to send 1,000 or more cold emails a day, using a cold email tool is crucial to maintain your deliverability. Cold email software helps you manage bulk sender addresses, target large lead lists, set up email sequences, automate follow-ups, and most importantly, protect your deliverability and domain reputation.
Take Manyreach, for example—it lets you track open rates without compromising deliverability. If you're looking to scale your outreach, you can try Manyreach. It offers 250 free credits to help you get started with your cold email campaigns.
Send Personalised Cold Emails At Scale Without Hitting Spam
