September 9, 2024

min read

10 Winning Cold Email Templates to Fill Your Calendar with Meetings [Follow-ups Included]

Rajnish Das

Outreach emails are all about pitching. After all, you want something from the person you're emailing—whether it's a job, a collaboration, a meeting, or a sale. Think of your outreach email like an elevator pitch, but the great thing here is, you get to follow up.

In fact, 80% of sales happen because of follow-up emails! That’s why it’s super important to run your outreach campaigns with email sequences.

Use an AI-driven cold email tool that allows you to schedule and automate your emails. The best part about these tools is that once someone replies, the sequence stops automatically, so you can jump right into the conversation and start booking those meetings.

In this article, you will find 10 cold email sequences. Go through the article and see which one suits your needs best.

Cold Email Checklist

Here’s a quick cold email checklist before your click the send button:

Always do DKIM, DMARC, SPF setup before launching campaigns.
Always warm up your email
Don’t send bulk emails from your primary domain. Always use secondary domains.
The email body should be within 100 words.
Don’t include a link or image in the primary email.
Send text-only email.
Don’t use sales-sy words in the email sequence such as DISCOUNT, OFFER, 100% Free, etc.
Try to book a meeting instead of selling your product/service.
Stick to a sending limit of 50 emails per sender’s address.

Cold Email Templates for Sales

Primary Email

Subject line: Quick question,<First Name>

Hey <First Name>,

Just wanted to know if you’re facing {{pain point}} when {{doing task}} at <company name>.

I am {{your name}} from {{your company}}. We helped:

{{Client 1}} achieve {{result}}
{{Client 2}} solve {{issues}} by {{number}}%

We can also help you achieve {{target}}.

Interested to chat more?

Thanks,

1st Follow-Up Email for Sales

Hey <First Name>

Hope you’re having a great week.

I wanted to follow up on my interest in helping you solve {{pain point}} and achieve {{results}}.

Check out what {{customer name}} has to say about us:

Would you like to know how I plan to solve {{pain point}} for {{company name}}?

If yes, let’s jump on a quick call. Let me know when you’re available. It won’t take more than 5 mins.

Thanks,

2nd Follow-up Email For Sales

Hey <First Name>,

Just circling back to make sure you saw my last message about solving {{pain point}} at {{company name}}.

I understand things get busy, but I really think we can make a difference. Here’s how we helped {{client name}} achieve {{result}} in a similar situation.

By the way, if you're not the right person to speak with regarding this, could you kindly direct me to the right person?

I’d be happy to schedule a short call whenever you’re available.

Thanks again,

3rd Follow-up Email for Sales

Subject line- Last check in

Hey <First Name>,

I wanted to reach out one last time to see if you’re still dealing with {{pain point}} at {{company name}}.

I completely understand that switching tools or processes can be a big decision. If you're considering making a change at the end of this quarter/year, I’d be happy to follow up closer to that time—no rush.

If you’re open to it, I’d love to walk you through some strategies and solutions we’ve used that could be a game-changer for your team.

Feel free to book a time that works for you: {{link to calendar}}

Best regards,

Cold Email Templates for New SaaS Companies

Primary Email

Subject Line: Quick question, <First Name>

Hey <First Name>,

Did you know {{stat related to pain point}}?

I’m {{your name}} from {{your company}}. We’ve been working with organizations to tackle {{pain point}}, and I’m confident we can help you reach {{target}} as well.

Last month, we helped {{Client}} reach {{XYZ milestone}}.

Would you be open to a quick chat to discuss this further?

Thanks,

1st Follow-Up Email for Sales

Hey {{First Name}},

Hope you’re having a great week.

Just following up to see if you had a chance to consider my last email about addressing {{pain point}} at <company name>.

I’d love to discuss some ideas on how we can help you achieve {{results}}. How about a quick 5-minute call to explore how our solution could benefit your team?

Let me know a time that works best for you.

Check out what {{customer name}} has to say about us:

Thanks,

2nd Follow-up Email For Sales

Hey {{First Name}},

I understand things get busy, but I truly believe we can make a difference.

We helped {{company}} reach {{xyz}} in {{number}} months. I have attached a case study on how we helped them.

By the way, if you're not the right person to speak with, could you kindly redirect me to the right person?

I’d be happy to schedule a short call whenever you're available.

Thanks again,

3rd Follow-up Email for Sales

Hey {{First Name}},

I’m reaching out one more time to see if {{company name}} is still working through {{pain point}}.

I completely get that changing tools or processes can be a major decision. If you're considering making any changes toward the end of this quarter or the year, I’d be glad to follow up closer to that time—no pressure.

If you’re open to it, I’d love to walk you through how our solution could help you streamline {{task}}. Feel free to book a time that works for you: {{link to calendar}}.

Best regards,

Cold Email Templates for Digital Marketing Services Agencies

Primary Email

Subject line: Quick question, {{First Name}}

Hey {{First Name}},

Are you struggling with {{pain point}} at {{company name}}?

I’m {{Your Name}}, the owner of {{your agency name}}, a digital marketing agency.

We’ve helped {{Client 1}} boost their online visibility by {{result}} and enabled {{Client 2}} to increase their lead generation by {{number}}%.

I’d love to see how we could achieve similar results for you as well.

Interested in having a brief chat?

Thanks,

1st Follow-Up Email for Digital Marketing Services Agencies

Hey {{First Name}},

I hope your week’s going well.

Just wanted to follow up on my interest in helping you achieve {{digital marketing target}}.

Would you be open to a quick chat? I can share how we plan to address {{pain point}} for {{company name}}.

Let me know a time that works best for you. I promise I won’t take more than 5 minutes.

Thanks,

2nd Follow-up Email for Digital Marketing Services Agencies

Hey {{First Name}},

Just circling back to make sure you saw my last message about solving {{pain point}} at {{company name}}.

I understand things can get busy, but I truly believe we can help you improve {{result or target}}.

Here’s a detailed case study of how we helped {{Client name}} in achieving {{specific result}}.

By the way, if you're not the right person to speak about this, could you please direct me to the right person?

I’d be happy to schedule a short call whenever you’re available.

Thanks again,

3rd Follow-up Email for Digital Marketing Services Agencies

Subject line: Final check-in, {{First Name}}

Hey {{First Name}},

I just wanted to reach out one last time to see if improving {{pain point}} at {{company name}} is still on your radar.

I know changing strategies/services can be a big decision. If it’s something you’re considering for the end of this quarter or year, I’m happy to circle back closer to that time. No pressure.

If you’re interested, I can also walk you through some successful strategies we’ve used for companies in a similar position. You can book a time on my calendar here: {{link to calendar}}.

Best regards,

Cold Email Templates for Jobs

Primary Email

Subject: Are You Looking for a {{Role}}?

Hi {{First Name}},

Hope you're having an amazing week!

I’m reaching out to see if you’re currently looking for a {{role}}. I have extensive experience in {{field}}, specifically in the {{niche}} space, and I believe I can add significant value to your team.

In my previous role at {{previous workplace}}, I achieved the following results:

Achievement 1 (screenshot if available)
Achievement 2 (screenshot if available)

Here’s the link to my portfolio [Insert Portfolio Link], where you can check out some of my work.

I’d be happy to provide a walkthrough of my process.

Looking forward to hearing from you!

Thanks,

1st Follow-Up Email for Jobs

Hi {{First Name}},

Just wanted to follow up on my interest in {{role}} at {{company name}}.

Given my extensive experience, especially in {{field}} and {{niche}}, I believe I can help {{company name}} reach new heights.

At {{previous company}}, I contributed to:

Milestone 1
Milestone 2

I’ve attached my resume for you to review and am happy to provide any further details.

Would love to know if there are any {{skill related}} needs in your team.

Thanks again,

2nd Follow-Up Email for Jobs

Hi {{First Name}},

I wanted to quickly follow up again to see if you had a chance to take a look at my resume.

I believe my experience in {{industry}} could be valuable to your team.

Here’s what my previous manager at {{previous company name}} said about me:

{{Testimonial}}

By the way—if you’re not the right person for this inquiry, could you kindly direct me to the right individual? I’d really appreciate it.

Thanks again,

3rd Follow-Up Email for Jobs

Subject line- One Last Quick Check-In

Hi {{First Name}},

I understand you may not be hiring at the moment, and I completely get that. I just wanted to check if there might be future opportunities that could come up down the road. No pressure.

If you plan on expanding your team later, could you please reach out to me on this email?

I think I would be a great fit in the team. I would like a chance to explain how I can benefit {{company name}}.

Thank you once again.

Regards,

Cold Email Templates for Freelancers

Primary Email

Subject: Are You Looking for {{Service}} Help?

Hi {{First Name}},

Hope you're having a great week!

I’m reaching out to see if you’re currently looking for help with {{service}}.

As a freelance professional with extensive experience in {{field}}, particularly in {{niche}}, I believe I can bring significant value to your business.

In my recent projects, I’ve helped clients achieve the following results:

Achievement 1 (screenshot if available)
Achievement 2 (screenshot if available)

Feel free to check out my portfolio here: [Insert Portfolio Link].

I'd be happy to walk you through my process and discuss how I can help you achieve similar results.

Looking forward to hearing from you!

Thanks,

1st Follow-Up Email for Freelance Work

Hi {{First Name}},

I wanted to follow up on my interest in helping with {{service}} for {{company name}}.

With my freelance experience in {{field}} and {{niche}}, I’m confident I can contribute to {{company name}}’s success.

Some of the key milestones I’ve reached with previous clients include:

Milestone 1
Milestone 2

I've attached my portfolio for you to review, and I’d be happy to share further details if needed.

Interested in jumping on a call?

Thanks again,

2nd Follow-Up Email for Freelance Work

Hi {{First Name}},

Just wanted to follow up once more to check if you’ve had a chance to review my portfolio.

I believe my freelance work in {{industry}} could provide real value to your team.

Here’s a quick testimonial from one of my past clients at {{previous company name}}:

If you’re not the right contact for this, could you kindly direct me to the appropriate person? I’d appreciate your help.

Thanks again,

3rd Follow-Up Email for Freelance Work

Subject: One Last Quick Check-In

Hi {{First Name}},

I understand you may not be seeking freelancers at the moment, and that’s perfectly fine. I just wanted to check if there might be opportunities in the future.

If you’re planning to outsource any work down the road, I’d love to stay in touch. Please feel free to reach out to me anytime at this email—I’d be happy to discuss how I could help {{company name}}.

Thanks again for your time,

Cold Email Templates for Backlinks

Offering Infographics

Subject line: Impressive work on {{Topic}}

Hey {{First Name}},

I’ve been a fan of your blog for a while now, and I just have to say—your post on {{Topic}} is awesome! The depth of research you’ve put in really shines through.

I was thinking, to make it even more engaging, adding some visual elements could be a great touch.

We at [Your Company] create infographics, and I’d love to share one with you that fits perfectly with your article.

Let me know if you’re interested, and I’ll send it over!

Thanks,

Offering Blog post

Hey {{First Name}},

I’ve been loving your blog for a while now, and your post on “Topic” is fantastic! The depth of research you’ve put in is really impressive.

I was thinking it might be cool to add even more value to your post. We recently put together a blog post packed with {{number}} relevant stats that could complement your article really well.

If you’re interested, I’d be happy to share it with you. Just let me know!

Thanks and keep up the awesome work!

Cheers,

1st Follow-up Email For Backlinks

Hey {{First Name}},

Just wanted to follow up and see if you had a chance to check out our infographics/stats blog post. I really think it could be a valuable addition to your fantastic piece on “Topic.”

If you’re interested or have any questions, I’d be happy to discuss further. Just let me know a time that works for you.

Looking forward to hearing from you!

Thanks again,

2nd Follow-up Email for Backlinks

Hey {{First Name}},

I understand things can get pretty hectic, but I just wanted to check in once more.

We’ve had some great feedback on the stats blog post we created, and I believe it could really compliment your article on {{Topic}}.

If you’re not the right person to discuss this with, could you please point me in the right direction? I’d be happy to schedule a brief call if that helps.

Best regards,

Cold Email Templates for Collaboration

Primary Email

Subject line - Interested in collaboration, {{company name}}?

Hi {{firstName}},

I’ve got to say, I’m genuinely impressed with {{companyName}}!

I’ve noticed {{Personalization}} and thought it would be fantastic to explore how our companies could collaborate.

I’m {{yourName}}, {{yourTitle}} at {{yourCompany}}, where we specialize in {{What You Do}}. Given the current market demand and our data insights, I believe a partnership could be a game-changer for both of us.

How about a quick call to discuss how we can make this happen and create a win-win situation? I’m excited about the potential and would love to hear your thoughts.

Looking forward to your response!

Best,

1st Follow-up Email For Collaboration

Hi {{firstName}},

Just checking in to see if you had a chance to consider my previous email about a potential collaboration between {{companyName}} and {{yourCompany}}.

I’m really enthusiastic about the possibility of working together and believe it could be incredibly successful.

Let’s jump on a call to explore how we can make this partnership a reality.

When’s a good time for you?

Cheers,

2nd Follow-up Email For Collaboration

Hi {{firstName}},

I hope all is well! I wanted to follow up again regarding our potential collaboration.

I’m still keen on discussing how {{companyName}} and {{yourCompany}} can team up for mutual success.

If you’re not the right person to discuss this with, could you please point me in the right direction?

Looking forward to your thoughts!

Best,

3rd Follow-up Email For Collaboration

Subject line: Last Call: Collaboration Opportunity!

Hi {{firstName}},

I wanted to reach out one last time to see if you’re open to exploring a collaboration between {{companyName}} and {{yourCompany}}.

If you’re considering this for the near future, I’d be happy to revisit this conversation at a later time. If now isn’t the right moment, just let me know!

Feel free to book a time on my calendar if you’re interested: {{link to calendar}}

Best regards,

Cold Email Templates for Recruiters

Primary Email

Subject: Saw You’re Hiring for {{Role}}!

Hi {{First Name}},

Hope you're having an amazing week!

I noticed that you’re currently hiring for a {{role}} and wanted to reach out. With my extensive experience in {{field}}, particularly in the {{niche}} space, I believe I could bring significant value to the role.

At my previous position at {{previous workplace}}, I achieved:

Achievement 1 (screenshot if available)
Achievement 2 (screenshot if available)

You can view my portfolio here: [Insert Portfolio Link]. I’d be happy to provide a walkthrough of my process.

Looking forward to discussing this opportunity further!

Thanks,

1st Follow-Up Email for Recruiters

Hi {{First Name}},

Just wanted to follow up on my application for the {{role}} at {{company name}}.

With my extensive background in {{field}} and {{niche}}, I’m confident in my ability to help {{company name}} achieve its goals. At {{previous company}}, I contributed to:

Milestone 1
Milestone 2

I’ve attached my resume for your review and am happy to provide any additional details.

Are there any specific skills or qualifications you’re focusing on for this role?

Thanks again,

2nd Follow-Up Email for Recruiters

Hi {{First Name}},

I wanted to quickly follow up to see if you had a chance to review my resume for the {{role}} position.

I believe my experience in {{industry}} could be a great asset to your team. Here’s what my previous manager at {{previous company name}} had to say about my work:

If you’re not the right contact for this role, could you please direct me to the appropriate person? I’d greatly appreciate it.

Thanks again,

3rd Follow-Up Email for Recruiters

Subject: Still looking for {{role}}?

Hi {{First Name}},

I understand you may not be hiring at the moment, and that’s perfectly fine. I just wanted to check if there might be future opportunities that could align with my background.

If you foresee any openings or expansions in your team, could you please keep me in mind? I would love the chance to explain how I could be a great fit for {{company name}}.

Thank you once again for considering my application.

Regards,

Cold Email Templates for Software Engineers

Primary Email

Subject: Saw You’re Hiring for a Software Engineer!

Hi {{First Name}},

Hope you're having an amazing week!

I noticed that you’re currently hiring for a Software Engineer and wanted to reach out. With my extensive experience in software development, particularly in the {{niche}} space, I believe I could bring significant value to your team.

At my previous role at {{previous workplace}}, I achieved:

- Achievement 1

- Achievement 2

You can view my portfolio and some of my projects here: [Insert Portfolio Link]. I’d be happy to provide a walkthrough of my technical process and projects.

Looking forward to discussing this opportunity further!

Thanks,

1st Follow-Up Email for Software Engineer Jobs

Hi {{First Name}},

Just wanted to follow up on my application for the Software Engineer position at {{company name}}.

With my extensive background in software development and experience in {{niche}}, I’m confident in my ability to help {{company name}} achieve its tech goals. At {{previous company}}, I contributed to:

- Milestone 1 (e.g., developed a key feature, improved system performance)

- Milestone 2 (e.g., led a successful project, optimized codebase)

I’ve attached my resume for your review and am happy to provide any additional details.

Are there any specific technical skills or projects you’re focusing on for this role?

Thanks again,

2nd Follow-Up Email for Software Engineer Jobs

Subject: Checking In on Software Engineer Application

Hi {{First Name}},

I wanted to quickly follow up to see if you had a chance to review my resume for the Software Engineer position.

I believe my experience in software development, particularly with {{technologies or frameworks}}, could be a great asset to your team. Here’s what my previous manager at {{previous company name}} had to say about my work:

If you’re not the right contact for this role, could you please direct me to the appropriate person? I’d greatly appreciate it.

Thanks again,

3rd Follow-Up Email for Software Engineer Jobs

Subject: One Last Quick Check-In

Hi {{First Name}},

I understand you may not be hiring at the moment, and that’s perfectly fine. I just wanted to check if there might be future opportunities for a Software Engineer position that could align with my background.

If you foresee any openings or expansions in your team, could you please keep me in mind? I would love the chance to explain how my skills and experience could be a great fit for {{company name}}.

Thanks again.

Regards,

Conclusion

Pick any of the email sequences from above and modify it according to your needs. Manyreach users have seen great results using these email templates. I am confident these templates will work for you too.

All you need is a good lead list and an AI-driven outreach tool like Manyreach to start targeting bulk leads. Follow the email checklist given at the top of this blogpost, and you’re good to go.

Happy emailing!

Example H2