Custom domain tracking is a game-changing hack for cold email senders. It uses a unique subdomain to track things like opens and clicks, giving you better insights while keeping your brand front and center.
In this post, I’ll break down what custom domain tracking is, why it matters, and how to set it up.
With benefits like higher deliverability, stronger brand trust, and improved analytics, custom tracking can change cold emailing for the better only.
A custom tracking domain is the method of using a unique subdomain created solely to monitor cold email campaign performance.
It helps you track recipients’ actions, such as email opens and a number of clicks, providing insights into engagement while using a branded URL, which enhances trust and deliverability.
Here are the key benefits of custom domain tracking:
Using your own domain for tracking links reinforces brand identity, making emails look more professional and trustworthy to recipients.
Emails with branded tracking domains are less likely to be flagged as spam since they don’t rely on generic or third-party domains, which ISPs sometimes associate with bulk or suspicious emails.
Recipients are more inclined to click links from domains they recognize, which can lead to higher engagement and conversion rates.
Custom domains allow you to capture more accurate data on opens, clicks, and conversions, improving your ability to track and optimize outreach campaigns.
By using a custom domain, you keep control over your email reputation, reducing the risk of it being impacted by the reputation of a shared or public domain.
Custom domain tracking integrates seamlessly with existing tracking and CRM systems, simplifying campaign analysis and insights.
Go to the provider where you registered your domain or manage DNS settings.
Set up a new CNAME record pointing to link.sndprs.com.
Example:
- Record Type: CNAME
- Host: `link.{yourdomain.com}`
- Answer: `link.sndprs.com`
- TTL: Default
Allow time for the new CNAME record to propagate across the internet.
Check the status of the record with a tool like MXToolbox to confirm it’s live.
Input your new tracking subdomain (e.g., link.{yourdomain.com}) and add it.
Send a test email to verify the custom tracking domain is functioning correctly.
Setting up a custom tracking domain is a small step that makes a big difference in email campaigns. From boosting deliverability to building trust with recipients, a custom domain reinforces your brand and helps you track engagement more effectively.
If you're ready to see these benefits firsthand, check out Manyreach!
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