How to Use Spintax and Variables in Cold Emails 

Cold emailing can be tricky. Too much personalization might repel the prospect while sending the same email to everyone can result in high spam rates and blacklisting. Striking the right balance is key, and A/B testing is essential to find what works best.

This is where spintax in cold emails can save the day. It allows you to create multiple variations of the same email, making A/B testing easier and more effective. Using variables within spintax takes it a step further, offering a smart solution for personalization while still enabling the creation of diverse email versions.

Let’s dive in. 

What is Spintax in Cold Emails?

Spintax (short for "spinning syntax") is a technique used to automatically generate multiple variations of a message or text. 

It involves using specific syntax or "spin tags" to include alternative words, phrases, or sentences, allowing the system to create unique versions of the same email/message. 

This helps avoid repetitive content, improve personalization, and avoid spam filters.

For example: 

This will generate variations like:

Hello {{FIRST_NAME}}

Hi {{FIRST_NAME}}

Good morning {{FIRST_NAME}}

‍

and 

I hope you’re having a great day.

I hope you’re having a wonderful day. 

I hope you’re having a productive day. 

‍

You can create different variations of the same emails using spintax. The point is to make your cold emails look like manually sent emails so that spam filters do not flag your emails as spam.

How to Use Spintax?

Log in to Manyreach or the cold email tool you’re using. 

Go to Campaigns and find the Create Campaign button. 

Now, go to the campaign editor/composer; for Manyreach users, go to Steps. 

Click on Spin as pointed out in the image below. 

You will find three ready options to choose from. 

If you click on Opening, you will have 

{|Hello|Hi|Good morning|} in the email body. 

If you click on Closing, you will have

{|Thanks|Cheers|Regards|Greetings|Sincerely|Best wishes|Kind regards|Best|}

You can click on AB Test to try different variations of the email and find out which works best for your campaign. 

Apart from this, you simply can use { and | to create play with different variations of the same sentence or phrase. 

Example: {|great|wonderful|productive|} 

How to Use Variables within Spintags?

Md. Riad Hussain from Rank Wizards said using variables within spintax helped them reduce spam rates, significantly. This is one of the tricks that helped them achieve 189% growth within a year. 

Let me how to use variables within spin tags to create different variations of a sentence. 

What are Variables? 

Variables are placeholders replaced by data from your contact list (e.g., a CSV file or CRM). 

Example, {{COMPANY}}, {{FIRST_NAME}}, {{INDUSTRY}}, {{JOB_POSITION}}, etc. 

The format of the exact syntax or variable might be different depending on the email tool you're using. 

Some of the common formats are ({first_name}, [[first_name]], or %first_name%

Manyreach users use this format {{COMPANY}}.

Manyreach users can click on the Personalization button in the email body editor as shown below and they will find the long list of variables you can use. 

Please use only the variables for which you added the information in the CSV file. 

Insert Variables within Spintags

This method is used to create different variations of a single sentence. 

For example: 

{|What challenges do you face in {{job position}}?|What solutions have you discovered for overcoming obstacles in {{job position}}?|}

or

{|It was great to meet you at {{Location}}|I came across your profile while researching {{Industry}}|} and thought I’d reach out. 

Another example: 

{|Would love to learn about your goals for {{Year}}|How are you planning to tackle {{specific challenge}}?|}

Benefits of Using Spintags in Cold Emails

If you’re wondering why use spintax, here’s your answer:

Personal Touch - Spintags let you easily add personal details, like the recipient’s job or company, making the email feel more tailored to them.

Better Responses - Personalized emails catch attention and make people more likely to open and reply.

Test What Works - You can try different versions of your email to see which ones get the best results.

Saves Time - Spintags help you write lots of personalized emails quickly, instead of doing each one manually.

Avoids Spam Filters
By making each email slightly different, spintags help your messages look unique and less like spam.

Conclusion

Using spintax and variables in cold emails is a game-changer for any outreach campaign. It allows you to personalize emails at scale, improve engagement, and stay clear of spam filters—all while saving valuable time. With the right strategy, you can test different versions to discover what resonates best with your audience, leading to higher response rates and better results.

If you're ready to elevate your cold emailing game, try Manyreach for free. Manyreach provides access to all features across all pricing plans. 

Take the first step toward more effective outreach. Sign up today and see how Manyreach can transform your cold email strategy!