Quoting your price to a potential client can be challenging, especially when they push for additional discounts. You want to be polite yet assertive about your pricing. Knowing how to say, “This is the best price we can offer,” professionally ensures clarity and preserves a positive client relationship.
Let’s dive in.
If you've reached your best offer, you must confidently convey it while maintaining a willingness to do business.
Here are four practical ways to do it:
Help your client understand the value of your product or service rather than just stating the price. Explain why your pricing is fair and competitive.
“We offer 24/7 customer support, training sessions, and a dedicated account manager at no extra cost, making this package highly valuable.”
“Our solution is designed to reduce your operational costs by 30% annually, making this investment highly cost-effective in the long run.”
“Our pricing reflects the quality of our services and aligns with industry standards. We are confident this offers long-term value for your investment.”
Be assertive but polite. Avoid leaving room for further negotiation if you’ve already given your best price.
Refrain from phrases like, “Maybe we can adjust.” Use confident wording such as, “This is our best offer.”
Maintain a courteous and professional tone.
“After careful consideration, this is our best offer while maintaining the quality you expect.”
“We understand that budgets are important, which is why we’ve already optimized this pricing to be as competitive as possible.”
If your client hesitates, consider offering added value instead of reducing the price.
Provide flexible payment options or installment plans. Include complimentary services like a free tool or resource. For B2C services, you can offer installation or shipping.
Suggest a more budget-friendly alternative, if available.
“While we can't lower the price, we can offer an extended service package at no additional cost.”
“Instead of reducing the price, we can provide a free upgrade to the premium version of our software for the first month.”
“We can’t adjust the price, but we’re happy to include free training for your team to maximize the benefits of our service.”
If the client continues pushing for a lower price, you must be ready to hold your ground and, if necessary, step away from the deal. Before doing so:
Example:
“We understand your budget considerations. However, this is our best offer. If this works for you, we'd be happy to move forward.”
If you decide to move forward with our offer, we’d be delighted to proceed. However, we won’t be able to reduce the price further.”
Use these templates to communicate your final price professionally while maintaining a positive relationship with the client.
Subject: Our Best Offer for [Product/Service]
Dear [Client's Name],
Thank you for your interest in [Product/Service]. After reviewing all factors, we’ve provided our best possible price of [$X]. This price reflects the high quality, support, and value we deliver. While we understand budget constraints, we must maintain our pricing to ensure continued excellence.
Please let us know if you’d like to proceed. We’d love to work with you.
Best regards,
[Your Name]
[Your Company]
Subject: Added Value with Your Purchase
Dear [Client's Name],
We appreciate your interest in [Product/Service]. While we’re unable to lower the price, we’d like to offer additional value by including [extra service/extended warranty/free shipping] at no extra cost. This ensures you get the most out of your investment while maintaining affordability.
We’re confident this offer provides the best balance of quality and cost. Let us know if you’d like to move forward.
Best regards,
[Your Name]
[Your Company]
Subject: Final Pricing Confirmation
Dear [Client's Name],
We truly appreciate the opportunity to work with you and have carefully considered your request. Our final price remains [$X], as it aligns with the value and quality we provide.
If this pricing works for you, we’d be happy to proceed. However, if it’s beyond your budget, we understand and hope to collaborate in the future. Please let us know your decision at your earliest convenience.
Best regards,
[Your Name]
[Your Company]
We appreciate your interest in [Product/Service] and the opportunity to work together. Our pricing has been carefully structured to provide the best possible value while ensuring the highest quality and service standards. Many of our clients find that our pricing, combined with the additional benefits we offer, makes this a highly competitive choice in the market.
We are confident this is the best possible offer while maintaining the level of excellence you expect. Please let us know how you’d like to proceed. We’d love to onboard you.
Best regards,
[Your Name]
[Your Company]
Effective price negotiation requires strategic communication and a clear understanding of your value. Here are some key things to remember:
Know Your Bottom Line: Determine the lowest price you can offer before negotiations begin.
Be Transparent: Clearly outline what’s included in the price and why it’s justified.
Stay Professional: Maintain a calm and professional tone, even if the client is persistent.
Avoid Over-Discounting: Offering too many discounts can devalue your product or service.
Focus on Value: Shift the conversation from price to the benefits and long-term gains.
Be Ready to Walk Away: If the deal doesn’t align with your pricing strategy, be prepared to say no.
Learning how to say, “This is the best price we can offer,” helps you maintain professionalism and fairness in negotiations. Justify your pricing, use confident yet polite language, and consider offering additional services instead of discounts. Remember, your pricing reflects the confidence in your product and its value.
Speaking of pricing, Manyreach offers flexible pay-as-you-go pricing, so you can send unlimited cold emails without worrying about monthly credit expirations. Plus, we're giving free email lists to Manyreach users!
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