If you're running a digital marketing agency and struggling to land high-paying international clients, you're not alone. Many agencies rely too heavily on local markets, missing out on global opportunities where businesses have bigger budgets and stronger demand for expert marketing services.
The good news? With the right outreach strategy, you can consistently attract international clients from the US, UK, Canada, and Australia—without spending a fortune on ads or relying on unpredictable referrals.
In this blog post, I'll walk you through a 7-step roadmap to expand your agency globally, covering:
✅ Website optimization for international credibility
✅ LinkedIn strategies to connect with decision-makers
✅ Cold emailing that gets replies (not spam)
✅ Paid ads & automation tools to scale your outreach
💡 Bonus: To help you get started, we’ve put together a free list of 1,000+ pre-qualified US based founders actively seeking marketing agencies. Read until the end to claim it.
Expanding your digital marketing agency beyond local borders opens doors to higher-paying clients, more stable revenue streams, and diversified business opportunities. International clients, particularly from markets like the US, UK, Canada, and Australia, often have larger budgets and more sophisticated marketing needs compared to local businesses.
By targeting global clients, you:
- Increase your earning potential (US/EU clients pay 2-5x more than local markets)
- Reduce dependency on a single market (protecting against economic fluctuations)
- Gain valuable experience working with diverse industries and business models
If your agency isn't actively pursuing international clients yet, you're missing out on significant growth opportunities. This guide will walk you through exactly how to attract and convert global clients with a proven, step-by-step system.
Your website is your 24/7 sales representative to the world. Most agencies make the critical mistake of creating vague, generic websites that fail to speak directly to international clients' needs.
To effectively attract global clients, your website must:
✔ Feature a clear, benefit-driven headline (e.g., "We Help US Tech Startups 3X Their Leads with Data-Driven Facebook Ads")
✔ Showcase detailed case studies proving you've successfully worked with international clients
✔ Include video testimonials from satisfied global clients (more persuasive than text)
✔ Have dedicated service pages optimized for international search intent (e.g., "SEO for US Law Firms")
✔ Implement timezone-friendly live chat to capture leads when you're asleep
For inspiration, check out Bricx Labs, a design agency whose website is designed with a conversion-driven approach that speaks directly to high-ticket clients.
Pro Tip: Get verified reviews on Clutch.co or UpCity - these third-party validation platforms significantly boost credibility with international buyers who can't meet you in person.
LinkedIn has become the most powerful platform for connecting with international decision-makers. However, most agencies use it wrong - either posting inconsistently or only sharing promotional content.
The 60-30-10 content framework ensures balanced, effective posting:
- 60% educational content (actionable tips, industry trends, frameworks)
- 30% engagement content (polls, questions, commentary on industry news)
- 10% promotional content (case studies, service offers, success stories)
Example High-Performing Post:
"Why 83% of E-commerce Brands Lose Money on Facebook Ads (And How to Fix It)
After auditing 127 ad accounts, we found most brands make these 3 critical mistakes:
1. [Mistake + quick explanation]
2. [Mistake + quick explanation]
3. [Mistake + quick explanation]
Want us to audit your ads for free? Comment 'AUDIT' below."
Pro Tip: Spend 20 minutes daily engaging with CEOs, founders, and marketing directors from your target countries - thoughtful comments on their posts put you on their radar.
Cold email remains one of the most effective ways to directly reach international decision-makers, but most agencies send emails that immediately get marked as spam.
The 3 key elements of high-converting cold emails:
- Hyper-personalized subject lines ("Helping [Company] Reduce CAC on Facebook Ads")
- Specific observation about their business (proving you did research)
- Clear next step (call, audit, or resource)
Here’s a free email template for you.
Subject: Helping [Company] Reduce [Specific Pain Point]
Hi [First Name],
I noticed [specific observation about their business - e.g., "you're running Facebook ads but not using conversion-optimized landing pages"].
We recently helped [Similar Company] achieve [specific result - e.g., "reduce their cost per lead by 62% in 90 days"].
Would you be open to a quick 15-minute call to discuss how we could potentially do the same for [Company]?
Best regards,
[Your Name]
A great example of how email outreach can change lead generation for agencies is IClientCare, a digital marketing agency that expanded internationally using LinkedIn and cold email outreach.
They were struggling to attract clients outside their local market. Later, they implemented a structured outreach strategy using Manyreach for email campaigns and LinkedIn for networking.
👉 Read the full case study here to see their exact process and results.
LinkedIn outreach combines the personal touch of networking with the scalability of digital outreach. Here's the proven 3-step process:
Use LinkedIn Sales Navigator to filter for:
Location: US, UK, Canada, Australia
Job Titles: CEO, Founder, Marketing Director
Industry: Your specialties
"Hi [Name], I noticed we're both in the [industry] space. I help companies like [theirs] achieve [specific result]. Would love to connect and share insights!"
"Thanks for connecting, [Name]! I took a quick look at [Company] - impressive work with [specific observation]. We've helped similar companies achieve [result]. Would you be open to a quick chat this week?"
Conversion tip: Aim for 5-10 new targeted connections daily with 2-3 follow-up messages for maximum results.
Paid advertising allows you to put your offer directly in front of international decision-makers.
Best performing ad strategy:
Professional tip: Retarget website visitors with case study ads showing real results you've achieved.
International clients often need extra reassurance before working with an overseas agency. A free, high-value audit removes this barrier.
Here’s an example of how to structure your audit offer:
Landing page with:
Brief explainer video
Sample audit report
Simple calendar booking
Audit process:
15-20 minute call
3-5 actionable insights
No hard sell (build trust first)
Example script:
"Based on our analysis, we found 3 key opportunities for [Company]:
1. [Specific finding + impact]
2. [Specific finding + impact]
3. [Specific finding + impact]
If these make sense, we can discuss how to implement them..."
To consistently attract international clients, you need systems that work while you focus on delivery.
Essential tools for scaling:
- Cold Email: Manyreach (Pay-as-you-go, unlimited prospects)
- LinkedIn Automation: Dux-Soup (Safe, human-like engagement)
- CRM: HubSpot or Pipedrive (Pipeline management)
- Calendar Scheduling: Calendly (Timezone-friendly bookings)
✅ Website optimized with international case studies and clear offers
✅ Posting daily on LinkedIn using the 60-30-10 framework
✅ Sending personalized cold emails with Manyreach
✅ Executing LinkedIn outreach (5-10 new connections daily)
✅ Running targeted ads to decision-makers in key markets
✅ Offering free audits as a low-risk entry point
✅ Using automation tools to scale outreach efficiently
We've curated a list of 1,000+ pre-qualified US-based founders actively seeking marketing agencies. Get Instant Access
Want to automate your outreach? Try Manyreach - The pay-as-you-go cold email platform built for agencies.
Landing international clients for your digital marketing agency isn't about luck—it's about having the right systems in place.
✅ Optimize your website to attract global businesses
✅ Post daily on LinkedIn to build credibility and inbound interest
✅ Send personalized cold emails with Manyreach
✅ Execute LinkedIn outreach (5-10 new connections daily)
✅ Run targeted ads to decision-makers in key markets
✅ Offer free audits as a low-risk entry point
✅ Use automation tools to scale outreach efficiently
Ready to fast-track your success? Start today!
Send Personalised Cold Emails At Scale Without Hitting Spam
