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Company Type - Agency
189% growth in 11 months
Rank Wizards changed their outreach tool to Manyreach in 2023. Since then they have managed to grow their business by 189%.
All credit to their brilliant hyper-personalized email outreach campaigns. In one of the recent campaigns, they got 87% positive responses - which values around $61500 in terms of opportunities.
Last week, Md. Riad Hossain, Head of PR and Outreach at Rank Wizards, joined us to share the secrets behind their success.
Keep reading to find out.
Rank Wizards is primarily a content marketing agency that helps SaaS companies grow through organic marketing. They provide
In short, they work on building expert writing teams and crafting a solid content plan to increase traffic and authority online.
Their clientele includes ThriveDesk, Appypie, Crowdfunding, Ambient(.)ai, and many such big names.
After achieving much success in SEO & content-related services, folks at Rank Wizards have decided to use their outreach expertise and provide outbound marketing services as well.
They’ve partnered with Manyreach to offer email outreach services.
If you think you have the experience and expertise like them, feel free to reach out to us for a partnership.
Rank Wizards’s success didn’t happen overnight. They faced a lot of challenges before getting impressive results in their campaigns. Here are some of the things they struggled with:
A year ago, Rank Wizards's team was using an email outreach tool that came with monthly subscription plans. They were on the base plan, which lacked key features like unlimited team members, a unified inbox, and CRM capabilities. It also didn’t include advanced API, Webhooks, and integrations.
The lack of features and monthly expiry on credits put a strain on their budget, ultimately affecting their outreach efforts.
Because of the lack of features, Rank Wizards’s team struggled with deliverability rates. Most of their campaigns were receiving very low open rates, sometimes as low as 30%.
Higher spam rates were also ruining their campaigns.
Due to high spam rates, some of Rank Wizards's secondary domains were blacklisted. This issue severely impacted their deliverability, making it even harder to reach potential clients and achieve successful outreach results.
Md. Riad Hossain from Rank Wizards came across Manyreach about a year ago. Since then, he has been using Manyreach to send cold email campaigns. Here’s how Manyreach helped them overcome their challenges and achieve 189% growth in a year:
Rank Wizards faced challenges with budget constraints and building a reliable email infrastructure because of it. Manyreach’s credit-based pricing model helped them overcome these constraints, allowing them to fully utilize all their credits before purchasing more. This flexibility gave them the much time needed to optimize their campaigns without overspending.
Unlike many popular tools in the market, Manyreach provided access to all the features, including features like CRM, unibox, API and integrations at every pricing plan.
The advanced features helped Rank Wizards build their email infrastructure without breaking the bank.
While other email tools in the market provided basic sender reputation or sender health metrics, Manyreach offered a comprehensive sender analytics report.
“The Sender Analytics report is the most valuable thing I have ever seen. Many platforms have sender reputation, sender health score, but they didn’t give an analysis report in one place ~ Md. Riad Hossain ”
This consolidated data, showing open rates and bounce rates in one place, enabled Rank Wizards to assess the quality of senders and decide whether to keep them for future campaigns.
Manyreach, unlike many popular tools, allows the insertion of variables inside spin-tags. This functionality helped Rank Wizards personalize their emails and introduce variety into their email copy, significantly improving open and response rates.
Rank Wizards’s outreach team has been using Manyreach for almost a year. Within that year, they built a strong email infrastructure, learned accurate lead targeting, and created the most effective email copy.
Now, they not only achieve remarkable deliverability rates but are also growing their business rapidly. In just 11 months, they’ve managed to grow 189%.
Md. Riad and his team have mastered outreaching, so much so that they’ve decided to help others with cold emailing. Md. Riad believes every business deserves a chance to grow.
Here are three of their most recent campaigns.
Total prospects in the lead list: 1286
Delivered emails: 1271 (99%)
Response Rate: 2.5% (31 responses)
Interested Leads: 70% of respondents (22 leads)
Opportunities valuation (the money they can potentially earn from the campaign): $88,000
Total prospects in the lead list: 1295
Delivered emails: 1256 (99%)
Response Rate: 2% (29 responses)
Interested Leads: 68% of respondents (20 leads)
Opportunities valuation (the money they can potentially earn from the campaign): $80,000
Total prospects in the lead list: 1333
Delivered emails: 1311 (98%)
Response Rate: 2% (36 responses)
Interested Leads: 52% of respondents (19 leads)
Opportunities valuation (the money they can potentially earn from the campaign): $76,000
When I asked Md. Riad what was the secret behind his success, he frankly responded - smart work.
Here’s what they did differently from other teams:
Many SDRs spend huge money and time creating long lead lists that don’t work. Instead of targeting 5000 to 10,000 people every day, the Rank Wizards team did their research and created very accurate lead lists.
They were selling SEO & content services. So they used Semrush for SEO metrics and found companies that needed SEO & content-related services.
Md. Riad emphasized the importance of email verification. He said targeting a lead list without verification will surely lead to high spam rates.
Before every campaign, the Rank Wizards team meticulously verified the emails.
The email content was concise and highly personalized. They incorporated multiple variables and scraped data to generate an icebreaker for each recipient. This helped in creating engaging emails that bagged replies.
They integrated ChatGPT with Google Sheets using SheetGPT.ai. It allowed them to perform a wide variety of tasks using AI-driven prompts. It also helped them automate tasks like generating lists, and tables, and even creating charts, saving time and labor.
Md. Riad Hossain and his team at Rank Wizards have proved again—cold email works, if you know how to do it.
Lead lists, verification software, data scrapers, etc. may seem like a lot, especially if you’re new. But, one mustn’t forget, that the process leads to sales worth thousands of dollars.
If you have the time, go ahead and try Manyreach for free. In case you don’t, you can always reach out to Md. Riad & his team at Rank Wizards and ask for help.
Send Personalised Cold Emails At Scale Without Hitting Spam
