October 15, 2024
Case Studies
How Rank Wizards Grew by 189% in a year with Manyreach
A case study on how Rank Wizards, an agency, grew 189% in 11 months using Manyreach.
iClientCare tried almost all the popular cold email software in the market—but deliverability was always an issue. That is, until they shifted to Manyreach in 2023.
Fast-forward to today. They’re helping 15+ clients book meetings every week by achieving response rates and positive response rates as high as 37% and 95%, respectively.
The secret? Highly targeted outreach strategies that actually work.
Last week, Justin Hillsberg, the founder of iClientCare, joined us to share their incredible journey. Curious how they did it?
Keep reading!
iClientCare is a Nashville-based cold email agency dedicated to helping B2B clients scale with cold. They manage both the technical setup and strategic execution to ensure their clients’ campaigns achieve outstanding results.
Here’s what iClientCare offers:
Domain & Email Setup: Configuring domain and email accounts, including DNS settings, to optimize deliverability.
Email Segmentation & Warmup: Ensuring emails are properly segmented and warmed up to avoid hitting daily send limits or landing in spam.
Spintax Optimization: Using advanced techniques to personalize emails, ensuring better inbox placement.
End-to-End Campaign Management: From writing compelling copy to A/B testing, analytics tracking, and inbox management, iClientCare provides a completely hands-off solution.
Results-Driven Strategy: Delivering up to 15+ qualified sales calls weekly per client.
Before transitioning to Manyreach, iClientCare struggled with many tools. Despite following best practices like DNS setup and Spintax use, 40-50% of emails landed in spam, significantly impacting results.
They also struggled with inefficient CRM integrations and had difficulty managing lifetime accounts for their clients.
Key challenges the team was facing were:
They had problems with their emails landing in spam, even when all settings (such as domain setup and email warming) were correctly configured. This was especially the case when using a particular cold email tool, which resulted in emails landing in spam 40-50% of the time despite using spintax and cold email best practices.
The previous tools they used were either too complicated to navigate or not user-friendly, which made it difficult for them to effectively manage cold email campaigns.
They had to manually categorize responses to determine whether a prospect was interested, not interested, or needed to be unsubscribed, which consumed significant time and effort.
"Manyreach has truly outshined other mainstream email tools. Its ease of use and unmatched deliverability have made it the perfect choice for us and our clients." – Justin Hillsberg, Founder of iClientCare
iClientCare’s transition to Manyreach brought remarkable improvements. Here's how:
Advanced Sender Analytics: Manyreach provided iClientCare with comprehensive sender analytics, enabling them to track open rates, bounce rates, and other metrics. This helped them identify and resolve deliverability issues more effectively.
Spintax with Variables: Manyreach's ability to use variables within spin-tags allowed for greater email personalization and variety. This significantly reduced spam rates, enhancing inbox placement.
CRM Integration: By simplifying email infrastructure with its integrated CRM, Manyreach reduced the complexity of managing campaigns and improved domain reputation.
Manyreach has a simpler interface compared to the overly complex tools iClientCare had used before. This allowed the team to manage their campaigns with ease and efficiency.
Features like unified inboxes and intuitive campaign dashboards streamlined the process of managing multiple client accounts.
Smart Inbox and Automation: Manyreach automated the categorization of responses, distinguishing between prospects who were interested, not interested, or needed to be unsubscribed. This eliminated the need for manual sorting, making it faster and easier to reach out to interested leads.
The unified master inbox allowed the team to monitor all campaigns in one place, ensuring no response was missed and follow-ups were handled promptly.
By addressing these pain points, Manyreach helped iClientCare improve their cold email success rate, enhance efficiency, and scale their outreach efforts effectively.
iClientCare’s used Manyreach to achieve remarkable results for their clients. Here are three of their most successful campaigns.
Open rate - 93%
Response Rate - 22%
Positive Response Rate - 91%
Opportunities Generated: $60,000
Open rate - 97%
Response Rate - 27%
Positive Response Rate - 95%
Opportunities Generated: $61,000
Open rate - 95%
Response Rate - 26%
Positive Response Rate - 97%
Opportunities Generated: $28,000
ESP: Google Workspace.
Domain - Custom domains.
CRM: Primarily Manyreach, but sometimes they integrate Manyreach with Go HighLevel for some clients.
Lead Lists: They use scraper and verifier tools on databases like Apollo, LinkedIn Sales Navigator, and Crunchbase to create email lists.
Cold Email: The primary lead generation channel for iClientCare.
LinkedIn Outreach: Founder Justin Hillsberg actively posts on LinkedIn and conducts LinkedIn outreach.
Cold Email Tool: Manyreach.
LinkedIn Outreach: Nexeo.io and LinkedIn Sales Navigator.
Email Sequence: Five to twelve follow-ups are scheduled at intervals (3–7 days) until a prospect responds.
A/B Testing: Tests focus on CTAs, subject lines, and offers to optimize response rates.
Setup Fee: One-time setup fee ranges from $500 to $1,450 based on the scale of the campaign.
Monthly Fee: Comprehensive services, including campaign management, copywriting, and inbox management, are billed at $2,000/month.
The iClientCare team achieved success in their business in just a year and Manyreach was just the stepping stone in their journey.
Whether you’re struggling with spam issues or looking to build a business with cold emailing, iClientCare’s approach combined with Manyreach might just be the solution you need to scale your B2B outreach.
If you haven’t tried Manyreach already, now is the time to give it a go!
Send Personalised Cold Emails At Scale Without Hitting Spam
